Most traditionalists believe that Valentines day, Feb.14th in the United States should include Roses, and that’s great news for the Colombian Flower industry. However, as the younger generation becomes increasingly difficult to market to flower growers are looking at more and more innovative ways to reach the Gen Y market. A strong example of this was this weeks gala opening of Valentines day, a film staring Julia Roberts.The Roses, like the hundreds of Hollywood who’s who, celebrities and media created a highly visual red carpet for the thousands of fans looking for just a glimpse of their favorite celebrity.
Benchmark Growers created a partnership with the film premier to highlight the beauty of Colombian Roses, for the film star studded premier and after party.President of Benchmark Growers Herbert Jordan stated “We are also happy to support Hollywood, especially when they have flowers in major motion pictures. This relationship allows us to highlight specialty roses such as the Pink Intuition. We look forward to the films great commercial success, hope to see more and more of our flowers in Hollywood productions”.As the world tunes in, and turns out far to much information for one to really capture its nice to see the stars with golden smiles like Julia Roberts can make people see the world and products in a different light. Will more pink intuition roses sell this year for Valentines day, who knows, but one thing is for sure, the Rose was given star power last week, and time will tell if this reflects to the consumer
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